Business tends to be that way as well, especially at first. One bad move, you can get sued and shut down. Write a story that ticks off your client? Bye bye business! That actually happened in my second year in business. We were just starting to make some money. We weren't profitable yet, but we had a few regular clients and BOOM! I get an email and an angry voicemail from a client demanding a refund and telling me they'll never work with me again.

I was shocked. Love was a core value of our business back then as well, and I could hear the hurt, and the anger, coming from this client who I cared for. I couldn't understand it. Well, it turns out we published an article with a line or two that didn't seem favorable to this attorney. Frankly, I was shocked, not just at how angry this awesome friend of mine was at me, but that just a sentence or two could make her hate us. And hate us she did. I was also scared. She accounted for a third, or more, of our revenue every month. Losing her could be disastrous for the business. She went from being an advocate who brought us at least one new client a month, to a possible enemy.

It took about thirty minutes of talking on the phone to dig into the issue and get it resolved. I coached the writer, who meant no ill intent towards the attorney, but with a pen a few words can end a relationship. That attorney is still a friend today, but, that was a really hard time. "I'm sorry, I will do everything I can to make sure that doesn't happen again" doesn't rebuild trust. It doesn't fix the "hurt." All we can do is what my beautiful bride tells our girls all the time:

"Don't tell me you love me, show me you love me in your actions."

We "show the love" to our viewers, our clients, and our team, every day. That's key to our success.

That's all I've got for you this time! Make it a great week!